Watson is a Woman

Richard Sumner: Often when we meet people for the first time, some physical characteristic strikes us. Now what is the first thing you notice in a person?

Bunny Watson: Whether the person is male or female.

I followed Watson's debut on Jeopardy about as much as the next guy - the story was unavoidable there for awhile. I read Richard Powers' essay on the pre-paywall version of the New York Times, watched the flashy documentary about Flashy designer Josh Davis, responsible for the avatar seen on screen.

I assumed like others that the AI software was named for Thomas Watson, IBM's founder, or perhaps even for the sidekicks to Alexander Graham Bell or Sherlock Holmes. (Though each of the latter options seemed a mismatch.)

Having finally watched the 1957 film Desk Set, starring Hepburn and Tracy, I think I have found Watson's true origins – in Hepburn's character Bunny Watson.

In the film (adapted from a play), Watson has just returned from a demonstration of the new IBM Electronic Brain (announced by Thomas J. Watson?), to find that her office at a large national television network has been occupied by an IBM "methods engineer" named Richard Sumner (played by Spencer Tracy.) ¹

Sumner, who in addition to being a management science expert is an MIT-trained computer engineer, is engaged in a month-long project of studying Watson's office and staff – the Reference Section of the company. Watson and the three women she supervises are the human Google for the company – their phones constantly ring with obscure questions - some of which are so familiar to the women that they can answer without effort, others of which require access to files and books.

Sumner's job, known to us and only suspected and feared by the other main characters, is to design a computer installation for the office. As the company wants some big publicity for this event, Sumner is to keep his mission a secret, leading to greater suspicion on the part of Watson and her team of an impending disaster – would a computer replace their labor?

The film's narrative is anchored by two significant tests. At the beginning, Watson is tested by Sumner, and determined to be a superb computing agent. She is able to count, tabulate, store and recall with uncanny precision, and using counter-rational or supra-rational algorithms. Later, during the story's second big test, the finally installed computer fields some initial queries in its position as reference librarian, and fails.

EMERAC fails because of poor context awareness, something that the mere typist assigned to inputting data doesn't know to compensate for. In the end, EMERAC is only successful - and therefore of value to humanity - when operated by Watson herself, who is able to enter in the right information to makeup for the computer's poor contextual knowledge.

So the conclusion takes us to a happy marriage of computer and operator, in which both are necessary to keeping things running smoothly and efficiently, in the context of a growing world of "big data." (The final problem, and the one we see EMERAC answer correctly, is the question "What is the weight of the Earth?")

EMERAC is thus more like Wolfram Alpha than the contemporary Watson. The new Watson, named for an operator rather than for a computer, is presented to television viewers as an operator of the Jeopardy interface. (The game is, after all, a button-pushing contest.)

In the new Watson, a man - at least in popular understanding - has replaced a woman at the switch. But perhaps a new configuration of labor has emerged anyway. Consider the change from the former, in which Sumner engineers and maintains the machine in real time, while Bunny operates it, to the newer version, in which multiple sites across multiple temporalities are responsible for the resulting computing event.

Alex Trebeck is in the role of the telephone from Desk Set, merely passing along the queries originating from elsewhere. The Watson AI, dressed in Davis' cartoony dataviz rather than Charles LeMaire's fashions, fields the questions and answers them as a sort of merged operator and machine. Behind the scenes and long before the event, a small army of researchers programmed the AI and fed it data. In Desk Set, this latter job is also visible, through the work of Bunny's staff, who help deliver all the content for the machine to digest.

So with the Jeopardy Watson stunt, we see primarily two changes – a person where a phone used to be, and a machine where there used to be a machine-plus-operator. The sum total of laborers has remain unchanged, though we are less one woman, and plus one man. This cybernetic brain needs no operator, but it does need a user – and it certainly needs an audience.

(1) The whole story takes place at Rockefeller Center and bears many stylistic resemblances to the current NBC sitcom 30 Rock – including a page named Kenneth.

This post was originally published on Critical Commons.