We AR in MoMA — YOUR ART in the MoMA: DIY ‘guerilla’ augmented reality art invasion / exhibition @ MoMA :: October 9, 2010; 4:00 pm :: Museum of Modern Art, New York — Floors 1 to 6 + virtual floors 7 & 8 + garden :: Required: iPhone or Android device.
Augmented reality artists worldwide are invited to showcase their work in the exhibition too. Through a submission form on the website, artists can submit their work into the MoMA until three days before the opening.
On October 9, the physical space inside MoMA will host a virtual exhibition, based on Augmented Reality technology. The show will not be visible to regular visitors of the MoMA, but those using an application called the “Layar Augmented Reality browser” on their iPhone or Android smartphones, will see numerous additional works on each of the floors. The experimental exhibition is part of the Conflux Festival, the annual New York festival dedicated to the psychogeography practice.
With this exhibition, the organisers of the event aim to address a contemporary issue, caused by the rapid rise of Augmented Reality usage. What is the impact of AR on our public and private spaces? Is the distinction between the two fading, or are we approaching a situation with an even increasing fragmentation of realities to be perceived individually?
The exhibition is organised by Sander Veenhof, augmented reality experimentalist from the Netherlands, and the New York based new media artist Mark Skwarek. Both artists share a common fascination for hybrid collaborations between virtual and physical entities. By the way, the MoMA is not involved in this yet. But that’s not a requirement anymore anno 2010, being independent and working in augmented reality.
Participating artists include: Craig Freeman, Will Pappenheimer