Interaction design

Forever at the Victoria & Albert Museum from Universal Everything on Vimeo

If you’re based in London and looking for something to do one day this month, we recommend that you visit Universal Everything’s installation, Forever, which is currently on show in the John Madejski Garden at the V&A. The project, a collab­oration between Matt Pyke, Karsten Schmidt and Simon Pyke, consists of a large videowall installation of endless animations that responds to an ever-changing soundtrack…

“Forever is an art project formed from generative music and generative visuals and is a commission for the museum’s new digital programme,” explains Schmidt. “Simon Pyke has composed the music and sound – he’s created hundreds of different soundscapes, drums, all in the same key so that anything can be mixed together. It will evolve over the two months it’s on, so you’ll never hear, or see, the same thing twice. It’s based on the same kinds of micro-patterns as Mozart’s generative minuets, but on a more detailed level. When the sound is intense it will trigger pulses on the visual side and visual elements will also feed back into the music.”

An online installation, generating a series of downloadable video podcasts, will coincide with the V&A exhibition on Universal Everything’s website. The studio has also created a making-of film which reveals the thinking behind - and the work involved creating the installation. You can view it below…

The Making of Forever / Victoria & Albert Museum from Universal Everything on Vimeo

Forever runs at the V&A until 1 February. Admission is free.

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Via Creative Review

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Personal comment:

Musique générative et design génératif: endless variations? ce qui ne veut pas dire "endless quality" car à chaque fois le processus semble plus intéressant que le résultat. Le syndrome du "screen saver" n'est jamais très éloigné si la proposition n'arrive pas à développer une présence forte.